Hands On

In-between reading Feed and our next book we have a subvertisement assignment. The idea is to find an ad and then change it to show a new idea. I have had a hard time finding an ad that had a topic I could restate. Then I saw the ads for tools. I think this really hit home because I have been around a lot of guys lately who are into their tools. Listening to them is like listening to another language being spoken and I am able to recognize a word here and there. Screwdriver. Tape measure. Hammer. These are all items I have used and would want as a part of my tool box. Yet, when I looked at the ads, they were clearly aimed at a male audience. One ad made it sound like you were a girl if you didn’t buy their product. Why is that supposed to be a bad thing? I have noticed more guys with tools and these same guys will create some beautiful items. Many of these guys, in my experience, will make the garage into their hang out. To go along with the stereotype, I am suggesting that these ads are putting women into the “thing” category, and that guys successful with tools will also be successful with women. Easy. Cause women are easy to screw. That’s what these ads make me think of, anyways. The tool company seems to have built its audience. My thing is to say what is obvious instead of trying to hide behind the words being used or the size of the item in the photo. Below are the original and redone images.